“That was……coming up……here’s Rihanna.”

That’s about it for music on commercial radio these days isn’t it? Well apparently not. In this packed out session Capital FM’s Breakfast Presenter Jennie Cook goes back to her roots to explore how important specialist music is for radio, and how to not only nurture deserving talent but how to work with PR’s and record companies to everyone’s advantage. And when we say ‘everyone’ we mean the listener.

Joining Jennie for the session was Clair Crawford, Director of Piggy Back Management; a boy in skinny jeans (Shaun Canning) and Indemand Uncut’s Jim Gellatly who broadcasts on the Bauer Network.

You can listen to the whole session below, or download the entire session here.