There was a time when listeners sent letters to radio presenters and had them read out. Now it’s a constant stream of tweets and Facebook updates. But is the new way effective? Do the constant updates engage us or turn us off?

Presented by Colin Kelly, with Mark Martin (Forth Radio), Theresa Talbot (BBC Radio Scotland) and Richard Pacey (Radio Forth).

Listen to the session below, or download via iTunesRSS or directly by clicking here.

You can also listen to the Social Media interviews, featuring the panel above and more guest speakers from the Creative Loop Student Media Festival 2012.