It’s something we all use, almost everyday, but what use is social media to a radio station and why bother keeping abreast of the never-ending list of sites that are the next ‘must have’?

In this podcast we hear from BBC Scotland’s Theresa Talbot on how she uses Twitter as a new delivery tool; Real Radio’s Paul Harper on how he uses social media to generate content for on air; TBI executive producer Mark Sharman on the methods he uses to research programming ideas and Forth One’s Richard Pacey and Mark Martin on the limits that must be enforced whilst using social media in the media.

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Listen to the Social Media podcast now:

You can also listen to the entire Social Media session, recorded live at the Creative Loop Student Media Festival 2012.