What was the last radio station that you listened to?

How do you know?

Every radio presenter worth his salt will use the name of the radio station in each link, but what about the rest of the airspace? Gavin Pearson is Clyde 1’s fantastic Station Imager. He is the man who writes and creates all the on air branding for the station so that without even thinking about it, you know which station you’re listening to (for when the RAJAR diaries come around).

In this quick interview Gavin shares his rise through the ranks in radio, and how students how have an understanding of radio and great technical skills at find themselves better placed in taking an interest in station imaging rather than fighting it out for the few presenter/production jobs that there are left.

You can listen to the interview below, subscribe to the iTunes feed or download the file directly here.